WE'RE MAKING ROOM TO GROW, AND IT'S ALL THANKS TO YOU ✨

It started with one woman who could not find a single thing that made her feel beautiful. Ginny had spent another afternoon browsing the high street, holding up bags and shoes made for someone half her age, and she came home and said it out loud: if nobody is going to make it, we will find it ourselves.

So she opened a little shop in Newcastle, for the women everyone else seemed to be looking straight past.

What we never expected was you. You walked in, you stayed, and you brought a friend. Our little Newcastle shop became something far bigger than we ever imagined, and that is the loveliest problem we could have asked for.

So earlier this year we made the decision to go fully online — so we could reach you wherever you are, offer free delivery to every single customer, and keep our prices as fair as possible. But first, our whole collection needs to find its way to you, and we would far rather it went into your hands than sat in a warehouse.

Consider this our thank you.

Buy 2 → extra 10% off
Buy 3 → extra 15% off
Buy 4 → extra 20% off
Buy 5+ → extra 25% off

Mix and match anything in the store. Every discount applies automatically at checkout. Sale pieces are still returnable, because we would never ask you to gamble.